Our Story

From the field to your farm or store, we spend a considerable amount of time traveling the world to cultivating relationships and form strategic alliances with suppliers and clients alike. Getting to know the growers and manufacturers of our products allows us to build a solid foundation, the same solid foundation that our clients rely on. By continually working to increase our supplier base, we have implemented our aggressive plans for future growth and development by providing even more options for our ever-growing list of customers.

As well-educated buyers, we work directly with our customers by customizing orders to fit their individual needs. We pride ourselves on establishing a close relationship with each of our clients to best serve each client’s needs. Whether it’s sourcing a particular type of hard-to-find hay or extending credit terms through our export finance programs custom-tailored to suit international business needs, we deliver solutions that fit the scope and requirements outlined by our clients.

From the field
to your farm.
See what our customers say...

What Our Customers Say...

Meet Our Team

The foundation of every great company starts with its employees; the key players in the day-to-day operations. We are lucky to have a great team supporting us that includes:

Headshot of Alex in a gray suit and tie.
Alexander Christensen President & CEO, Operations
(561) 623-9009
ext. 801
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Meet Alexander
Headshot of Alex in a gray suit and tie. President & CEO, Operations Phone: (561) 623-9009 ext. 801

Alex started Southeast Hay Distributors in 2008 after identifying an unfulfilled need in his local equestrian market and found a way to capitalize on that need. To better understand his success, it is best to start with his background. Growing up in Missouri as the son of a marketing executive, he made lifelong connections with farming families while learning firsthand the importance of adequately marketing a product, no matter what it is.

After moving to Wellington, Florida (colloquially known as the winter horse capital of the United States) he quickly realized that he had a perspective that few others could rely upon: he had a hands-on understanding of both ends of the equine forage industry- both the production and the consumption, the supply and the demand. When combined with his undying commitment to supplying and marketing the finest quality products, this unique viewpoint has skyrocketed his company from a one-man show operating out of a local coffee shop to an international force to be reckoned with.

Headshot of Jessica with a horse
Jessica Rhinelander Operations Manager
(561) 623-9009
ext. 804
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Meet Jessica
Headshot of Jessica with a horse Operations Manager Phone: (561) 623-9009 ext. 804

Originally from the east coast of Canada, Jessica moved to south Florida in 2013 where she was captivated by the sandy beaches and Wellington Winter Equestrian Festival. With a bachelor’s degree in business administration and over twenty years of experience in the equestrian industry as a rider, coach, and business owner. Jessica now brings her passion for all things horses to Southeast Hay Distributors.

Chelsea Smith, MBA Marketing and Technology Manager
(561) 623-9009
ext. 805
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Meet Chelsea
Marketing and Technology Manager Phone: (561) 623-9009 ext. 805

A Kentucky native, Chelsea realized her passion for horses early-on, which led her to earn a Bachelor of Science degree in Equine Science and Management in the heart of horse country at the University of Kentucky. After completing her undergraduate degree, she earned a Master of Business Administration degree from Midway University.

She has gained extensive marketing and communications experience working for various well-known membership associations in the equine industry throughout her career. She is now bringing her marketing expertise to Southeast Hay.

Chelsea is a lifelong equestrian and enjoys competing her off-the-track-Thoroughbred Bourbon Chase in the sport of three-day eventing.

Keana Nunez Administrative Assistant
(561) 623-9009
ext. 803
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Meet Keana
Administrative Assistant Phone: (561) 623-9009 ext. 803

Keana began her journey with Southeast Hay in November of 2019 and has never looked back!

She is an avid equestrian, practicing both Western and English disciplines with her off-the-track-Thoroughbred Shimmering Crystal and her favorite lesson horse, Another Best.

Keana has been riding since the tender age of 5 years old and has enjoyed working with horses her entire life. She was born and raised in Jupiter, FL, and hopes to begin her schooling soon to become an animal behaviorist.